Abstract.This paper discusses the impact of Green Finance on extreme false ESG information disclosure, especially from the perspective of green drift. With the aggravation of global warming and resource depletion, China's economy is in the stage of green and low-carbon transition. Enterprises cater to external environmental protection standards through green drift to obtain low-cost green financial funds. Firstly, based on the theoretical mechanism, this study uses entropy method to construct green finance index, and verifies the impact of Green Finance on enterprises' green drift behavior based on … Read more →

Abstract.With the rise of behavioral finance, more and more scholars have begun to recognize the assumption of "limited rationality" of investors. Based on this, this paper employs empirical analysis methods to explore the mutual influence between investor sentiment and stock market returns across different market capitalization scales. The research results indicate that: (1) investor sentiment has a dual impact on the stock market returns of large, medium, and small-cap stocks, initially positive and subsequently negative, and the impact intensity increases as the market capitalization of the stock … Read more →

Abstract.The integration of outstanding traditional cultural elements has become a central theme in the development of modern toys, aimed at achieving both innovative design and high-quality growth. Building on this idea, this article examines the innovative design of children's educational toys infused with traditional cultural experiences. It begins by exploring the significance of designing educational toys for children and proceeds to analyze the principles of traditional culture that guide such innovation. Lastly, the article outlines the pathways for innovative design from two key perspectives: … Read more →

Abstract.Communicative language teaching is crucial in the development of foreign language teaching methods. And it plays an important role in English teaching in China. This study discusses its definition and historical development, analyzes the factors that influences the development of communicative approach and give some advices on how to promote the use of communicative approach. Read more →

Abstract.Currently, China is in a stage of high-quality economic development, with long-term positive economic growth and strong development confidence. However, it still faces problems such as unbalanced and insufficient development, weak independent innovation capabilities, and insufficient economic development momentum. To further promote high-quality economic development, it is necessary to increase the driving force of human capital, regard talent as the primary resource, and achieve the coordinated promotion of human capital and high-quality development. At the same time, increase financial … Read more →

Abstract.Based on American structuralism and behaviorism, the Audiolingual Method is a system of foreign language teaching methodology that focuses on the development of listening and speaking skills by using sentence patterns as the outline and sentence drills as the center. It emphasizes teaching methods that combine auditory perception with visual perception in certain situations. The Audiolingual Method is widely used in second language teaching and this paper briefly summarize this method and give the author’s own comment. Read more →

Abstract.This paper aims to explore the impact of the digital economy on high-quality economic development, particularly the roles of digital infrastructure, digital industries, and digital integration in promoting regional total factor productivity (TFP). Within the framework of the relationship between the digital economy and high-quality economic development, this study constructs an econometric model that incorporates mediating effects to verify whether technological progress acts as a bridge between the digital economy and high-quality economic development. By collecting panel data from 30 … Read more →

Abstract.Digital technology has significantly transformed the way university students participate in physical activities. In particular, the rise of fitness applications has provided university students with more convenient and diverse ways to engage in exercise. Fitness applications are not only essential tools for promoting online physical activities but also play a critical role in shaping users' behavioral intentions and exercise habits. However, existing research on how digital technology influences university students' behavioral intentions toward physical activity through online fitness remains … Read more →

Abstract.Anime short video marketing activities are increasingly frequent, but the research on its mechanism is relatively scarce. Based on the resource conservation theory and experiential integration marketing theory, this study constructs a chain mediation model of anime short video "cuteness" perception influencing customer integration through positive emotions and quasi social relations. Collect data through questionnaire survey method and use multiple analytical methods for empirical testing. The results show that anime short video "cuteness" perception has a significant positive impact on … Read more →

Abstract.Loess is a special soil type, widely distributed in our country. However, due to the influence of natural factors and human activities, loess has degraded, which has a negative impact on ecological environment, agricultural production and many other aspects. This paper elaborated the manifestations of loess degradation, such as soil erosion, fertility decline, soil structure destruction, etc., deeply analyzed the natural factors (including precipitation, wind power, terrain, etc.) and human factors (such as unreasonable land use, over-reclamation, overgrazing, etc.) leading to loess … Read more →

Abstract.Against the backdrop of the comprehensive promotion of rural revitalization strategy and the continuous deepening of modernization construction of grassroots governance, rural governance is facing many opportunities and challenges. As an important force in rural areas, the significance of Xinxiang's participation in rural governance is becoming increasingly prominent. This article first traces back to the gentry tradition in grassroots social governance, analyzes the grassroots governance structure of the "state society" and the gentry tradition in China, and then elaborates on the scientific … Read more →

Abstract.This paper, based on the provincial data of China from 2012 to 2022, employs a two-way fixed panel model to empirically study the impact effect and transmission mechanism of the collaborative agglomeration of manufacturing and producer services on regional carbon productivity. The study finds that: the collaborative agglomeration of manufacturing and producer services can significantly enhance regional carbon productivity, with a clear function of energy saving, carbon reduction, and efficiency improvement. Non-linear impact analysis reveals that the relationship between the two presents a … Read more →